Do you have an idea for a new business? Then it would help if you thought about designing your logo. A logo is the first impression people get of your business, so it's essential to invest time and effort into choosing one that will look professional and memorable.
A well-designed logo can also help brand recognition and make your company more recognisable. That means customers will associate your brand with your products and services, making them easier to remember and quicker for others to recognise as yours.
If you want a professional logo designed for your start-up company, this blog post is just for you! In this article, I'll discuss the differences between a good logo design and a bad one; some of the most important principles of designing a great corporate logo; how to choose the best logo designer for your business; plus more tips that will help you get a better logo design for your business!
How to Design a Business Logo
A logo is the first impression that people get of your business. It's the mark that customers will associate with your company. The importance of a good logo design is self-explanatory, but how does one develop a good logo?
There are some fundamental principles to consider when designing a business logo:
- It needs to be memorable and recognisable.
- It has to be professional and bold.
- It must look credible and as if it will stand the test of time.
To find these characteristics in an existing logo design or create an original one, designers can follow these steps:
1) Using What They Already Have
Companies should start by analysing what they already have in their branding arsenal. What makes them unique? What physically stands out? This can help them determine their company values and what they should represent visually.
For example, if your company values quality goods or has a high service standard, you might want to incorporate those values into your logo design. Suppose your company is environmentally conscious and aims to raise public awareness about climate change. In that case, you might use words like “protect” or “climate” as part of your logo design for an environmental feel.
2) Identifying Company Values
Once you know what makes up your brand identity, you can begin identifying the values that make up your character – this helps ensure that any creative work created reflects these values correctly.
What are the 4 rules of a good logo design?
The 4 rules of a good logo design are:
- It's recognisable.
- It doesn't use too many colours.
- It's simple and easy to remember.
- It provides a strong brand presence.
Do logos need words?
Logos are often designed with words or colours that represent your company. It would help if you thought about what words you want your logo to communicate and include them in the design. However, logos don't need text to be effective. They can still create a strong impression without words. Some of the best brands in the world don't have text on their logos!
The colours on your logo are also essential components of branding your company. Discuss which colours people associate with your company and see if they work well together. If not, you may want to change one colour so that they work together better.
Logo Design Ideas for Businesses
Logo design is a lot of work. For example, you'll need to select your colours, fonts, and other graphics. You'll also need to decide what logo design will work best for your business.
Most people start with a logo that communicates the company's name. Other types of logos include but are not limited to:
- Typography (words spelt out in letters)
- Logos that combine both text and images
- Abstract designs
- 3D logos
- More complex designs
- Simple designs
- Minimalist designs
The importance of designing a good logo: It is essential to develop a good one because it is the first impression your business gives when someone first sees it online. The look and feel of the logo can help build trust and credibility with your brand. It can also be used as an effective marketing tool, increasing brand awareness and making it easier for people to remember your business by associating it with your product or service.
The importance of branding: A well-designed logo can also help with branding because they are often associated with specific images or colours that make your company more recognisable and memorable across multiple platforms like print ads, TV commercials, website banners, etc.
How can I get a logo for my small business?
As a small business owner, you probably don't think you have the budget for a logo designer. If you don't have the money to hire a professional designer, there are plenty of resources to help you design your custom logo. You might want to consider using an app, but these often follow a pattern to create a design that looks the same as others and lacks the creative human touch of a professional.
Not all logos are created equal! People often start by looking at images on Google and think they can copy what they see into their logo. It's a great way to have your company sued out of existents for copyright infringement before you even get started.
In most cases, this is not the best idea as many elements make up a well-designed business logo that wouldn't transfer well from image to image. A company logo needs to reflect your company's personality, values, and mission statement.
How much should a logo design cost?
The cost of a logo design can vary depending on how much work goes into it. For example, if you need to hire a freelance designer to help with your company's logo, the cost will be higher than if you do the work yourself. The timeframe for designing your logo will also affect its final price tag.
If you have a small business and only need a simple logo designed for it, you might find someone willing to create it for free or at a very low rate. However, this is not always possible, and you should take these types of offers with caution as they could come with strings attached.
A good rule of thumb is to expect to spend between £150 and £300 on an experienced designer and up to £1,000 on complex projects. If you decide to go this route, ensure the designer has excellent portfolio samples of their work that include logos similar in complexity level so that you can see what they can do before hiring them.
Or you can hire one of my professional logo designers at Logos.ph, who will do it between £69 and £99 depending on what package you go for; as my designers are in the Philippines, we can offer much greater value. We even give you the logo source files and vectors, so you don't have to use my company if you want more design work later on down the line.